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Backoffice · CRM · PIM

Unified backoffice for Nordic brands.

A fashion group with multiple brands needed a single view of customers, products, and orders across their ERP, e-commerce platform, and marketing automation system. We built a consolidated admin that pulled live data from all source systems and wrote changes back. One login replaced three.

The situation

A fashion group with multiple brands needed a single view of customers, products, and orders across their ERP, e-commerce platform, and marketing automation system. Manual data transfers between systems consumed hours every week and caused sync errors that reached end customers.

What we built

We built a consolidated admin that pulls live data from all source systems and writes changes back. One login replaces three.

Features

  • Customer 360 view with unified data from ERP, CRM, and e-commerce
  • Product data management with two-way sync to marketing automation
  • Order and inventory overview across warehouses
  • Material and component mapping for complex product structures
  • Role-based access with GDPR audit logging

Tech

  • Next.js
  • PostgreSQL
  • Norce
  • Business Central
  • Voyado

Ready to consolidate your admin?

Book a free introduction. We walk through your requirements, your systems, and how a unified backoffice can streamline your operations.