Result
What was replaced: three separate logins, for the ERP, the e-commerce platform and the marketing automation tool, and the manual weekly data transfers between them.
The manual weekly transfers between the ERP, the e-commerce platform, and marketing automation are gone: changes now flow live in both directions from a single admin instead of separate logins. Customer, product, and order data show up together, closing the gap where sync errors used to reach end customers directly. Role-based access and audit logging mean the team can see who changed what, not just that something changed.