Frequently asked questions.

What is Emberloom AI?

Emberloom AI is a platform and a concept for building tailored AI solutions in e-commerce. We provide the infrastructure, the security, and the method so your team can build the solutions that fit your business exactly, safely and with minimum technical debt. We trade as Emberloom AI, and Emberloom AB is the legal entity that signs.

How do the three levels differ?

Entry is the entry level for proving value, typically in 4 to 8 weeks. The command centre brings together data from five read integrations and one write integration included, with more added per integration and direction, replacing manual copy pasting and excel work. Source code backed up via GitHub. Best-effort availability.

Standard is where you replace SaaS systems like CRM, PIM, and BI with tailored solutions and start handling customer data in a GDPR-safe way. Dedicated PostgreSQL on Azure in the EU. Daily backup with 30-day retention. 99.5% uptime SLA.

Enterprise is where agents and workflows take over the repetitive work people do today, with a dedicated instance and token management. Dedicated custom-sized database. SSO, audit logging, compliance documentation. Custom SLA.

What's included and what's not?

The tier fee covers three things: operations in our managed EU cloud, the GuardRails quality and security framework, and the FastTrack method. Two agents come with it. The code agent enforces GuardRails on every change. The knowledge agent answers in Slack, drawing on a curated knowledge base distilled from real e-commerce implementations. Entry adds 10 hours of onboarding.

You also have access to support from our team. If an issue requires human involvement to resolve, that time is billed per hour.

What's not included: AI tokens (passed through at cost-efficient pricing), replacement of core systems like ERP or e-commerce platform, and kickoff (a separate one-time cost at the start).

How long does it take to get started?

The platform is live within five business days of signing. Platform establishment is complete in about four weeks. The first use-case is typically in production within 4 to 8 weeks. Standard and Enterprise follow naturally when the value is proven and you are ready to move up.

How does the pricing model work?

Each level carries a fixed monthly platform fee. It covers running the platform and its capacity, not development hours.

Development and support are billed by the hour, quoted before you start. A fixed price against agreed acceptance criteria is available per case. Strategic advisory is billed at a separate hourly rate.

A set number of integrations is included per level: five read and one write on Entry, nine read and nine write on Standard. More integrations are added per integration and direction, with no cap. Adding integrations never forces you onto a higher level.

What moves you to Standard is personal data. The moment you need to store it or write it back to a source system, you are on Standard, not before.

AI tokens are billed at cost, on your own account or ours.

The initial commitment is three months. After that, one month's notice ends the agreement.

Who is behind Emberloom AI?

Emma Ekström and Stefan Sånnell founded Emberloom AI and now work as one team. Emma is our CEO, bringing project and change management grounded in software and engineering, combined with years in sales and business development. Stefan has been a consultant and a CEO, in software companies and in operational roles, including interim CTO and CIO mandates at leading e-commerce players in the Nordics, and here he works directly with the customer on implementation and develops the concept. Adán Hultgren sits on the board, bringing experience of large systems and robust solutions built for e-commerce over fifteen years. Behind us is a bench of specialist partners and a great many AI agents. You get one counterpart and one contract, and Emberloom AB is the legal entity that signs.

What happens to our customer data?

In Standard and Enterprise, customer data and GDPR-sensitive data are handled in a dedicated database inside the EU. In Enterprise we can guarantee a dedicated, GDPR-compliant environment with strong isolation of particularly sensitive business data.

How do AI tokens work?

In Entry and Standard, AI tokens are passed through transparently at cost-efficient pricing. You pay separately for your consumption. In Enterprise, we handle procurement and optimisation of tokens for you, including volume discounts where they help. We also choose which model does which job, so powerful models run where they are needed and cheaper ones where they suffice.

Who owns the code we build?

You own all custom code we build for you, once it is fully paid for, on all levels. Generic patterns and reusable connectors within the Emberloom AI platform are owned by Emberloom AI. Emberloom AI retains ownership of the platform's core code, GuardRails, and shared modules.

How do we end the engagement?

Entry and Standard have a 3-month minimum term with 1 month's notice thereafter. Enterprise has a 12-month minimum term. In the open book model, an Enterprise alternative where we report costs and savings transparently and you pay a share of the savings, IP for each savings item transfers to you after 18 months, which gives you a proven migration path.

Will our team be replaced?

No. We build automation and can take operational and SLA responsibility for it working technically, but we don't step in as staffing or BPO. Your people stay in your company. It becomes more efficient and different, not replaced.

Legal

All agreements are in English, governed by Swedish law, with disputes settled by Stockholm District Court.