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Product Data · Multi-Market

Product data command centre.

A century-old manufacturer with thousands of SKUs across multiple regions and sales channels needed to manage product data, translations, and digital assets in one place. We built an explorer that connects all data sources and gives merchandising teams full control, with AI-assisted suggestions for SEO and search visibility.

The situation

Thousands of SKUs across multiple regions and sales channels meant product data lived in four different systems with no single source of truth. Translations and digital assets followed the same scattered pattern, each living wherever a previous project had left them.

What we built

We built an explorer that connects all data sources and gives merchandising teams full control, with AI-assisted suggestions for SEO and search visibility.

Features

  • Multi-store product sync across e-commerce platforms
  • Three-language content management with translation workflows
  • Digital asset library connected to the company DAM
  • Category and collection mapping across sales channels
  • AI-powered GEO scoring for search engine and AI-search visibility
  • Colour code management and product compatibility mapping

Result

What was replaced: working in four separate systems for product data, with translations and digital assets kept wherever a previous project had left them. The explorer connects all data sources.

Product data, translations, and digital assets that used to live wherever a previous project had left them now sit in one explorer the merchandising team controls directly. Translation workflows and the connected asset library bring updates into one place instead of scattered systems. AI-assisted GEO scoring gives the team a visibility check on search and AI-search performance as they publish, instead of guessing afterwards.

Tech

  • React
  • Supabase
  • Shopify
  • Centra
  • Mediaflow

Ready for a product command centre?

Book a free introduction. We walk through your data landscape, your brands, and how to bring everything together in one place.