Result
What was replaced: working in four separate systems for product data, with translations and digital assets kept wherever a previous project had left them. The explorer connects all data sources.
Product data, translations, and digital assets that used to live wherever a previous project had left them now sit in one explorer the merchandising team controls directly. Translation workflows and the connected asset library bring updates into one place instead of scattered systems. AI-assisted GEO scoring gives the team a visibility check on search and AI-search performance as they publish, instead of guessing afterwards.