The situation
One marketing manager carried an output target normally spread across a whole content team: PR pitches, thought leadership, a steady publishing rhythm. Hiring was not an option, but the pipeline needed to keep running.
Marketing · AI Agents · Content
Marketing workbench for lean teams.
A growing brand with a single marketing manager needed to produce professional PR pitches and thought leadership content at the pace of a five-person team. We built a workbench where three AI agents collaborate: one finds newsworthy angles from industry trends, one writes PR-ready drafts in the brand's voice, and one scores every piece for AI-search visibility before publishing.
What we built
We built a workbench where three AI agents collaborate: one finds newsworthy angles from industry trends, one writes PR-ready drafts in the brand's voice, and one scores every piece for AI-search visibility before publishing.
Features
- Story agent that identifies newsworthy angles from competitive data
- Content agent that drafts articles in six structured steps
- Quality agent with GEO scoring for AI-search visibility
- Earned vs owned media routing for press pitches and blog content
- Multi-step onboarding workshop that captures brand voice and strategy
- Approval workflow keeping humans in control of every publish
Result
The marketing manager now works with a team of collaborating agents instead of carrying the full pipeline alone: one surfaces newsworthy angles, one drafts PR pitches and thought leadership in the brand's voice, and one checks AI-search visibility before anything goes out. Every piece still passes through an approval step, so the manager stays in control of what gets published. The publishing rhythm that once needed a full content team now runs from a single seat, without hiring.
Tech
- Next.js
- Claude
- AI SDK
- Vercel
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