E-commerce
Headless storefront for motorsport.
A racing community wanted a branded shopping experience for merchandise and experiences, but their standard Shopify theme could not deliver the visual identity they needed. They wanted full creative control over the frontend while keeping Shopify's inventory and checkout behind the scenes.
The situation
The brand sells merchandise and event experiences to its racing community, and the store needed to feel like part of that identity. A standard Shopify theme covered the catalogue and checkout fine. It fell short on the mega-menu navigation, category filtering, and image galleries the brand wanted for its product drops.
What we built
We built a custom React storefront powered by the Shopify Storefront API. Products, variants, and inventory stay in Shopify. The frontend is pure brand.
Features
- Custom product catalogue with category filtering and mega-menu navigation
- Product variant selection with live inventory from Shopify
- Image galleries with optimised loading
- Shopping cart with native Shopify checkout redirect
Result
What was replaced: the standard Shopify theme as the storefront. Products, variants, inventory and checkout stay in Shopify.
The store now carries the mega-menu navigation, category filtering, and image galleries the standard Shopify theme could not deliver, while variants, inventory, and checkout stay exactly where they were in Shopify. The frontend reads as the racing community's own brand rather than a template. Product drops get the gallery treatment the brand wanted, with no change to how orders and stock are handled behind the scenes.
Tech
- React
- Shopify Storefront API
- Vite
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